[HTML][HTML] Big Data Analytics and market competitiveness of selected firms in Lagos State, Nigeria

NK Chike, EI Mbamalu, CA Oguanobi… - … of Management and …, 2023 - goodwoodpub.com
Purpose: This study specifically evaluates the effect of Intangible Big Data Analytics
Resources (IBDAR) and Tangible Big Data Analytics Resources (TBDAR) on a firm's market …

[PDF][PDF] Big Data Analytics and market competitiveness of selected firms in Lagos State, Nigeria

NK Chike, EI Mbamalu, CA Oguanobi… - … of Management and …, 2023 - researchgate.net
Purpose: This study specifically evaluates the effect of Intangible Big Data Analytics
Resources (IBDAR) and Tangible Big Data Analytics Resources (TBDAR) on a firm's market …