The dual-process model of product information and habit in influencing consumers' purchase intention: The role of live streaming features

H Chen, H Chen, X Tian - Electronic Commerce Research and Applications, 2022 - Elsevier
The increasing popularity of live streaming commerce has presented opportunity for sellers
to generate revenue. Despite the obvious advantages of live streaming commerce offers …
被引用次数：113 相关文章

The dual-process model of product information and habit in influencing consumers' purchase intention:: The role of live streaming features

H Chen, H Chen, X Tian - 2022 - dl.acm.org
The increasing popularity of live streaming commerce has presented opportunity for sellers
to generate revenue. Despite the obvious advantages of live streaming commerce offers …