Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi
L Guo, X Hu, J Lu, L Ma - Internet Research, 2021 - emerald.com
Purpose Live streaming commerce, a new form of social commerce where firms integrate
with broadcasters, community members and customers in live chat rooms for real-time …
with broadcasters, community members and customers in live chat rooms for real-time …
Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi
L Guo, X Hu, J Lu, L Ma - Internet Research: Electronic …, 2021 - ingentaconnect.com
PurposeLive streaming commerce, a new form of social commerce where firms integrate
with broadcasters, community members and customers in live chat rooms for real-time …
with broadcasters, community members and customers in live chat rooms for real-time …
Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi
L Guo, X Hu, J Lu, L Ma - Internet Research, 2021 - emerald.com
Purpose Live streaming commerce, a new form of social commerce where firms integrate
with broadcasters, community members and customers in live chat rooms for real-time …
with broadcasters, community members and customers in live chat rooms for real-time …