Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry

HM Kim, J Abbas, MZU Haq, JH Lee… - Asia Pacific Journal of …, 2023 - emerald.com
Purpose This study examined the effect of brand modernity on brand love. In addition, this
study investigated how brand love affects behavioral intentions including intentions to use …
被引用次数：19 相关文章

Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry

HM Kim, J Abbas, MZU Haq, JHJ Lee… - Asia Pacific Journal of …, 2022 - emerald.com
Purpose This study examined the effect of brand modernity on brand love. In addition, this
study investigated how brand love affects behavioral intentions including intentions to use …