Leading logistics firms' re-engineering through the optimization of the customer's social media and website activity
To acquire competitive differentiation nowadays, logistics businesses must adopt novel
strategies. Logistics companies have to consider whether redesigning their marketing plan …
strategies. Logistics companies have to consider whether redesigning their marketing plan …
[PDF][PDF] EUROPEAN LOGISTICS FIRMS'DIGITAL TRANSFORMATION THROUGH SOCIAL MEDIA ANALYTICS AND CUSTOMER REVIEWS
To acquire a competitive advantage nowadays, logistics businesses must adopt novel
strategies. European logistics 3pl companies have to consider whether redesigning their …
strategies. European logistics 3pl companies have to consider whether redesigning their …
The effects of logistics websites' technical factors on the optimization of digital marketing strategies and corporate brand name
In a world overwhelmed with unstructured information, logistics companies increasingly
depend on their websites to acquire new customers and maintain existing ones. Following …
depend on their websites to acquire new customers and maintain existing ones. Following …
Digital transformation management of supply chain firms based on big data from DeFi social media profiles
Emerging technologies in the digital context can favor industrial sector firms in their aim to
improve their performance. Digitalization is mainly expressed through the utilization of big …
improve their performance. Digitalization is mainly expressed through the utilization of big …
Multichannel digital marketing optimizations through big data analytics in the tourism and hospitality industry
The tourism sector increasingly relies on technology to acquire new clients in a world
overflowing with information. So, the main question that needs to be answered is: What …
overflowing with information. So, the main question that needs to be answered is: What …
[HTML][HTML] The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups
Logistics startups gradually rely on digital marketing strategies to acquire a competitive
advantage. The main aim of Logistics startups is to increase their digital brand name and …
advantage. The main aim of Logistics startups is to increase their digital brand name and …
Re-engineering of marketing for SMEs in energy market through modeling customers' strategic behavior
DS Giakomidou, A Kriemadis, DK Nasiopoulos… - Energies, 2022 - mdpi.com
In recent years, the energy market has seen an increase in small and medium enterprises
(SMEs) participating in the sector and providing relevant services to customers. The energy …
(SMEs) participating in the sector and providing relevant services to customers. The energy …
[HTML][HTML] Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing …
B Shabbir, X Qiu - American Journal of Industrial and Business …, 2023 - scirp.org
Purpose: Digital market become very vast due to COVID-19 because people prefer to buy
online as compared to physically. Social media apps popularity became very widespread …
online as compared to physically. Social media apps popularity became very widespread …
Improving marketing performance: how business analytics contribute to digital marketing
This research is aimed to assess the business analytics impact on marketing performance
with mediating role of digital marketing. In order to evaluate the variables, the data was …
with mediating role of digital marketing. In order to evaluate the variables, the data was …
[HTML][HTML] Growth of digital brand name through customer satisfaction with big data analytics in the hospitality sector after the COVID-19 crisis
This study examines the best practices for the optimization of the corporate digital brand
name by taking into consideration customers' behavioral big data and web analytics. In the …
name by taking into consideration customers' behavioral big data and web analytics. In the …