Agricultural e-commerce (AE) has attracted substantial attention within various research
disciplines for several years. In this paper, we present a literature review of the recent state …

Developing a framework that could apply the 11 foundational premises of service-dominant
logic–SDL–to wine e-commerce, and answer an investigation objective (“Are the most …

The purpose of this paper is to investigate how latest technology Internet-of-Things (IoT) can
enable/facilitate traditional manufacturing firms shifting to more service-centred business …

Service-dominant (SD) logic, introduced by Vargo and Lusch (2004), set in motion a
potential paradigm shift (Brodie, Lobler, & Ferher, 2019) in marketing in which the focus is …

The emergence and evolution of service-dominant (SD) logic (Vargo and Lusch 2004a) has
drawn increasing attention toward the integration of resources, especially intangible and …

During the last decade, service-dominant (SD) logic (1) has taken a series of significant
theoretical turns,(2) has had foundational premises modified and added and (3) has been …

In the 2004 Journal of Marketing article 'Evolving to a new Dominant Logic for Marketing',
Vargo and Lusch suggested that traditional marketing theory was preoccupied with an …

Purpose This study aims to contribute to the scholarly fields of supply chain management
(SCM) and service-dominant logic (SDL) by conducting a systematic literature review on …

We explore SD logic's development in the direction of a unifying paradigm that can provide
the foundations for a general theory of the market and value cocreation. The evolution of SD …

In the digital age, companies compete on how well their service meets customer needs and
solves customer problems, interacting with ever more actors to fulfill their promise. A well …