The role of karma in sustainable consumption remains unknown. This study thus offers a
karmic perspective of pro-environmental consumption, wherein consumers' personal (moral) …

Purpose While there has been a great deal of research to distinguish the factors that
promote the adoption of sustainable consumption, however there has been a very little …

In this paper, we respond to the call for more holistic and culturally diverse research to
advance understanding of (non) sustainable consumption behaviour. Our conceptual model …

This study explores the links between environmental attitudes and values, personal norms,
perceived responsibility, pro-environmental and prosocial engagement in sustainable …

Sustainable consumption, provision of a clean and healthy environment, as well as
improvements to the quality of life of current and future generations, are all integral parts of …

The paper examines the sustainable consumption behavior of two emerging countries,
China and India. The conceptual framework incorporates egoistic value, social consumption …

Responsible sustainable consumer behavior (RSCB) involves a complex pattern of
environmental and social issues, in line with the view of sustainability as a construct with …

This paper investigates the connections between harmonious cultural values, pro‐
environmental self‐identity and consumers' sustainable consumption behaviours spanning …

Sustainable consumption obtains ever‐increasing importance due to pressing social,
environmental and economic issues. Extensive research has proposed the use of social …

Reynaldo Bautista, Jr., Rayan Dui, Luz Suplico Jeong*, and Miguel Paolo Paredes De La
Salle University, Philippines* luz. suplico@ dlsu. edu. ph consumption research, the VBN …