E-commerce has brought new opportunities to expand sales channels for fresh products.
However, China's fresh food e-commerce platforms currently have a low repurchase rate …

With the advent of the Online to Offline (O2O) era, the rise of various food delivery platforms
not only provides consumers with more choices, but also allows restaurant operators to …

Purpose Structural equation modeling was conducted, and a sample with 577 consumers
was investigated. Design/methodology/approach Based on the stimulus–organism …

Despite the booming market of fresh food, the fresh e-commerce platform holds only a
limited market share, owing to the lack of habitual usage of these platforms. This article …

Purpose The purpose of this paper is to explore the impacts of innovation-adoption
characteristics on Chinese consumers' adoption of online food shopping. It also examines …

As an emerging e-commerce model that combines the convenience of traditional e-
commerce with the real-time and interactive nature of live streaming, live-streaming (LS) e …

Over recent years, online purchase platforms of fruits are increasingly emerged to advance
the e-commerce development and improve quality of human life. Unfortunately, we …

China is currently the world's largest cross-border e-commerce purchaser and destination
country. Therefore, how to promote consumer online shopping is the most important goal for …

Purpose The purpose of this paper is to examine the impact of consumers' attitudes towards
organic food on online impulse buying behaviour as well as the moderating effect of three …

Given that “cross-border e-commerce+ live streaming” has become an important driver of
global trade but limited attention has been paid to this area, this study examines the impacts …