The Spanish general elections of 20 December 2015 and 26 June 2016, which can be
understood as an electoral continuum, were notable for being the first case of a repeated …

The focus of this research is to analyze the activity on Twitter, during the campaign for the
2015 general elections in Spain, of the leaders of the main Spanish political parties: Mariano …

Twitter has been incorporated as an essential tool in the communication strategies of
political actors. However, we need to know more about its use. Our objective is to analyze …

Twitter as an electoral communication tool is determined by the objectives and the character
of each political organization. This article analyses the communication strategies of the …

A new politics, linked to the influencer/leader and to the empowerment of the public on
social networking sites, is currently marking the media agenda. In light of this, the aim of this …

The results of the elections to the European Parliament of 25 May 2014 marked a before and
an after for Spanish politics. This influential European campaign took place at a moment …

This paper analyses how the four candidates for prime minister in the 2016 Spanish general
elections interacted with journalists and media professionals via Twitter, a social media …

This paper analyses how the four candidates for prime minister in the 2016 Spanish general
elections interacted with journalists and media professionals via Twitter, a social media …

Traditional media sources have adopted Twitter as a canal to broadcast information across
digital audiences. This study has the objective of analyzing the characteristics of the tweets …

This chapter inquires into the role of social media in electoral campaigning. Although parties
and leaders agree on its importance and are very interested in promoting their presence and …