This study contributes to shipping research by profiling container shipping lines with respect
to their sustainability related brand positioning strategies through their social media …

Except for the catastrophic accidents that have made headlines, public's knowledge about
the shipping industry remains limited. As a result, the public may form an unjust stereotype of …

In the context of modern business that is increasingly intertwined with sustainability issues,
the development of a brand sustainability strategy is becoming essential for companies that …

Purpose Supply chains are under increased scrutiny as consumers have become aware of
the dark side of downstream production practices. Many articles and exposés have led …

With a growing number of major fashion brands engaging in green-branding initiatives,
environmental sustainability is becoming a management agenda that is being prioritized …

Responsible sustainable consumer behavior might serve as a complex pattern of social and
environmental issues, consistent with the perspective of sustainability as a construct with …

This research attempted to help understand brand management from a new perspective
suited to the digital age. The purpose of this research is to empirically analyze direct and …

This paper examines CSR in fashion supply chains by applying a multi-methodological
approach. We first investigate the CSR performance and consumer expectation towards …

Airlines are increasingly using social media for initiating and sustaining consumer brand
engagement through interaction and sharing. This study introduces a conceptual model on …

Purpose Firms employ various forms of disclosure to demonstrate commitment to and
involvement in sustainable supply chain management (SSCM) practices. This research …