Artificial Intelligence (AI) techniques are reshaping academic and managerial practice and
providing an array of opportunities to leverage data for insights into consumer behavior …

Artificial intelligence (AI) agents driven by machine learning algorithms are rapidly
transforming the business world, generating heightened interest from researchers. In this …

Recent research in the marketing literature has explored the use of artificial intelligence in
harnessing consumer information, providing researchers and businesses with strategic …

The increasing use of digital technologies has significantly reshaped marketing and
consumer behavior (CB) as online communities and cutting-edge innovations such as …

The advancement of artificial intelligence (AI) technology and its applications has drastically
transformed consumer behavior (CB). As consumers interact with these applications on …

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing
scholars in recent years. Our research contributes to this emerging domain by examining AI …

As the field of marketing has expanded and matured, it is natural to observe more
methodological specialization among researchers. Methodological proficiency—whether in …

This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …

The goal of this article is to help advertising scholars, students and practitioners understand
and anticipate the effects of artificial intelligence (AI) and machine learning (ML) on …

While consumer engagement (CE) in the context of artificially intelligent (AI‐based)
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …