Purpose The purpose of this study is to examine the effect of marketing capabilities on
market orientation and sustained competitive advantage from the viewpoint of managers of …

Purpose–The purpose of this paper is to examine marketing in small and medium‐sized
enterprises (SMEs), its role as a driver of competitive advantage, and, therefore, its …

The literature has for more than two decades warned of operational, organizational,
dysfunctional, market and managerial barriers hindering the marketing activities and plans …

Do all SMEs practise same kind of marketing? | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search Do all SMEs practise …

This study aims to analyze competitive advantage as a variable that mediates the effect of
market orientation on marketing performance. This research population is 113,000 SMEs …

This article focuses on the marketing problems of small manufacturing companies. The
principal thesis is that marketing is generally perceived from too narrow a perspective. A …

Purpose–The purpose of this paper is to report on a full‐scale testing of the role of marketing
and its relevance in small and medium sized enterprises (SMEs). The objective is to present …

The aim of this study is to explore the link and distinction between market orientation,
product innovation capability, and marketing performance in determining competitive …

Small and medium enterprise (SME) have always been an interesting subject for research.
In comparison to larger business organizations, SMEs faced many challenges including how …

This paper presents a new model of the role and relevance of marketing in small‐and
medium‐sized enterprises (SMEs). The model was developed to explain the apparent …