[HTML][HTML] Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
OA Alghamdi, G Agag - Journal of Retailing and Consumer Services, 2024 - Elsevier
While data-driven innovation capabilities have received considerable attention from
academics and practitioners, there is insufficient longitudinal evidence on how they might …
academics and practitioners, there is insufficient longitudinal evidence on how they might …
[HTML][HTML] Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.
Shifting towards a more data-driven culture is a key antecedent of business success in
today's digital era. Previous research has paid attention to exploring the influence of …
today's digital era. Previous research has paid attention to exploring the influence of …
Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation
Y Sullivan, SF Wamba - Journal of Business Research, 2024 - Elsevier
This research examines how AI-powered capabilities can bring value to organizations by
enhancing their Adaptive Response to Market Changes (ARMC). Utilizing insights from …
enhancing their Adaptive Response to Market Changes (ARMC). Utilizing insights from …
IT Governance mechanisms that influence digital transformation: a delphi study in indonesian banking and insurance industry
IT governance (ITG) structures, processes, and relational mechanisms play an important role
in supporting organisations' digital transformations (DT). However, traditional ITG …
in supporting organisations' digital transformations (DT). However, traditional ITG …
Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions
K Abrokwah-Larbi - Journal of Contemporary Marketing Science, 2024 - emerald.com
Purpose This study aims to explore the conversion of metaverse marketing (MVM) into
strategic agility among SMEs based on dynamic capabilities (DC) and dynamic …
strategic agility among SMEs based on dynamic capabilities (DC) and dynamic …
How does incorporating ChatGPT within a firm reinforce agility-mediated performance? The moderating role of innovation infusion and firms' ethical identity
The expansion of ChatGPT has sparked substantial discussions on the capabilities of
generative artificial intelligence AI to profoundly reshape the business environment …
generative artificial intelligence AI to profoundly reshape the business environment …
Government financial support and financial performance of SMEs: A dual sequential mediator approach
Government financial support (GFS) is an important factor for firms in developing countries,
particularly small and medium enterprises (SMEs), to be competitive and perform better …
particularly small and medium enterprises (SMEs), to be competitive and perform better …
Finding the missing pieces to an optimal corporate tax savings: Information technology governance and internal information quality
Based on stakeholder theory, resource-based theory, and decision theory, this study
explores the relationship between information technology governance and internal …
explores the relationship between information technology governance and internal …
[HTML][HTML] The Role of IT Governance in the Integration of AI in Accounting and Auditing Operations
FA Almaqtari - Economies, 2024 - mdpi.com
IT governance is a framework that manages the efficient use of information technology within
an organization, focusing on strategic alignment, risk management, resource management …
an organization, focusing on strategic alignment, risk management, resource management …
Revealing the role of explainable AI: How does updating AI applications generate agility-driven performance?
This study examines the role of explainable AI in the relationship between updating a
portfolio of AI applications and performance. Updating a portfolio of AI applications relates to …
portfolio of AI applications and performance. Updating a portfolio of AI applications relates to …