Artificial Intelligence (AI) has become essential to Electronic-Commerce technology over the
past decades. Its fast growth has changed the way consumers do online shopping. Using …

The advancement of e‐wallet systems, including Alipay, has led consumers to embrace
digital payment with financial technologies. Yet, limited research focused on the usage of e …

The research analysis of the study was to determine the influence of Social Media
Marketing, Service Quality, and eWOM on Purchase Intention (Black Sweet Coffee Shop) …

The objective of this study is to examine and analyze the influence of consumer purchasing
decisions in digital era by considering the influence of social media marketing, e-service …

Consumers' comfort and familiarity with digital interactions are helping drive the rise of
digital banking. Banks are responding to customers' demands by introducing cutting‐edge …

The main aim of this research was to shed light on the influence of social media campaigns
on consumers' attitudes toward green tourism, aligning with sustainable consumer behavior …

Purpose After analyzing these uncountable benefits of digital or cashless payment, many
European countries like Sweden, Finland and Canada has been trying to convert their …

Currently, streaming applications have been widely used by users to get comfort and
pleasure in life. Users communicate with each other on social media related to the activities …

Cryptocurrencies—ie, digital or virtual currencies secured by cryptography based on
blockchain technology, such as Bitcoin and Ethereum—have brought transformative …

This study aims to estimate the factors determining the perceived behavioral Intention to use
the QR code on a smartphone in the commuter line tap-in tap-out ticketing process as an …