Impact of digitalization on customers' well-being in the pandemic period: Challenges and opportunities for the retail industry
Order increases, supply chain disruptions, changing customer behavior, store closures, and
more that have been caused by the coronavirus epidemic (COVID-19) will undoubtedly …
more that have been caused by the coronavirus epidemic (COVID-19) will undoubtedly …
Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence
F Yang, J Tang, J Men, X Zheng - Journal of Retailing and Consumer …, 2021 - Elsevier
This study examines how the consumers' perceived values (utilitarian and hedonic values)
impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context …
impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context …
From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing
Purpose This study aims to present a retrospective of the Journal of Research in Interactive
Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's …
Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's …
m-commerce technology adoption: Thematic and citation analysis of scholarly research during (2008-2017)
Purpose The purpose of this study is to consolidate the state of research in mobile
commerce (m-commerce) technology adoption from 2008 to 2017. This study not only …
commerce (m-commerce) technology adoption from 2008 to 2017. This study not only …
Towards a Mobile App Diffusion of Innovations model: A multinational study of mobile wallet adoption
Demand for contactless payments has increased worldwide, but adoption varies by country.
We propose a more parsimonious Diffusion of Innovations model (ie, complexity is dropped …
We propose a more parsimonious Diffusion of Innovations model (ie, complexity is dropped …
Determinants of switching intention from web-based stores to retail apps: Habit as a moderator
Online retailers seek to motivate their customers to switch from web-based stores to retail
apps as using the latter as a shopping channel has many benefits for retailers compared to …
apps as using the latter as a shopping channel has many benefits for retailers compared to …
Mobile payments in India: the privacy factor
Purpose The purpose of this paper is to understand Indian consumers' intention to use
mobile payments by examining their adoption readiness (AR) in the larger context of their …
mobile payments by examining their adoption readiness (AR) in the larger context of their …
[HTML][HTML] Continuity of use of food delivery apps: An integrated approach to the health belief model and the technology readiness and acceptance model
GM Silva, Á Dias, MS Rodrigues - Journal of Open Innovation: Technology …, 2022 - Elsevier
The pandemic forced both organizations and consumers to make many adjustments to their
daily lives. However, due the technological advances that have been seen in recent years …
daily lives. However, due the technological advances that have been seen in recent years …
Are CRM systems ready for AI integration? A conceptual framework of organizational readiness for effective AI-CRM integration
Purpose The purpose of this paper is to develop a conceptual framework to check if an
organization is ready to adopt an AI-integrated CRM system. The study also analyzes …
organization is ready to adopt an AI-integrated CRM system. The study also analyzes …
The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE)
Mobile commerce (m-commerce) has unique characteristics that differentiate it from in-store
and electronic commerce (e-commerce) in several aspects. Therefore, existing customer …
and electronic commerce (e-commerce) in several aspects. Therefore, existing customer …