L Ao, R Bansal, N Pruthi, MB Khaskheli - Sustainability, 2023 - mdpi.com
This research aims at providing a meta-analysis of empirical findings of the literature on the characteristics of social media influencers on customer engagement and purchase intention …
MA Ta'Amnha, IK Magableh, M Asad… - Journal of Open …, 2023 - Elsevier
Scholars stressed over the importance of entrepreneurial orientation and knowledge management for promoting innovation in the enterprises. SMEs, especially in the developing …
A Pellegrino, M Abe - Sustainability, 2023 - mdpi.com
This bibliometric review explores the role of social media in small-and medium-sized enterprises (SMEs) by examining the current literature and identifying research gaps. A …
Drawing upon the theoretical foundations of the resource-based view, the current research aims to examine the mediating role of open innovation between entrepreneurial orientation …
Financial literacy has gained much attention amongst scholars, policymakers and other stakeholders due to its role in backing up investment decisions, improving personal financial …
Currently SMEs in the developing countries like Pakistan are struggling for their survival, however, because of increasing consumer awareness, SMEs have to focus over the …
The changing trend in the circular economy has pushed most firms to be competitive in their business activities using emerging technology. SMEs in recent times are increasingly …
As more stakeholders pay increased attention to environmental concerns, the importance and application of green entrepreneurial orientation and green innovation have increased …