Purpose The purpose of this research is to undertake a bibliometric analysis of digital
marketing research in small and medium enterprises (SMEs). The study examines papers …

Digital transformation has profoundly influenced various socio-economic fields and induced
retailing firms to utilize digital innovations to maximize business effectiveness in the digital …

Purpose The study challenges the assumption of independence among Technological,
Organizational and Environmental (TOE) factors and investigates the influence of TOE …

This study aims to examine the influence of quality and confirmation dimensions on users'
continuance intentions to use e-wallet apps. Besides the partial least squares-structural …

Developments in artificial intelligence (AI) have led to the emergence of new technologies
offering unique business opportunities. This article examines the factors influencing AI …

Although extant literature has thoroughly investigated the incorporation of cloud computing
services, examining their influence on sustainable performance, particularly at the …

In today's competitive business environment, SMEs face challenges in strategic orientation,
resource allocation, and adapting to market changes due to their limited size and resources …

Mobile commerce is a developing phenomenon, youth worldwide utilising the platform that
provides flexibility, ease, and convenience of online shopping through mobile devices. The …

This study presents a review of literature on the usage of artificial neural networks (ANNs)
architecture contribution method and structural equation modeling (SEM), and proposes a …

Purpose This study aims to explore and ranks the factors that might determine attitudes and
intentions toward using autonomous vehicles (AVs). Design/methodology/approach The …