Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …

This study aims to investigate the determinants of intention to use e-wallets. Drawing on the
technology acceptance model (TAM), the conceptual framework was developed. The study …

Purpose This study explores the factors that promote university teachers' switching intention
from a traditional classroom to a smart classroom based on the push–pull–mooring (PPM) …

Given the rise of marketing through social media influencers (SMIs), this study aimed to
investigate the influences of source credibility and content validity factors on followers' …

Mobile shopping innovation success rests on consumers using the innovation repeatedly.
Research has addressed consumers' initial acceptance of this innovation. However, studies …

Management of municipal solid waste in China requires special attention because China
has become the world's largest producer of municipal solid waste, and the overall volume of …

Purpose Present research aims to study the determinants of big data analytics (BDA)
adoption intention and outsourcing in the context of small and medium-sized enterprises …

Consumer-related studies comprise to an increasing extent moderator variables,
presumably because researchers have become convinced by scholars who over the years …

Purpose This study aims to explore and ranks the factors that might determine attitudes and
intentions toward using autonomous vehicles (AVs). Design/methodology/approach The …

This study draws upon Behavioral Reasoning Theory and the Technology Acceptance
Model to investigate consumer engagement with AI‐powered voice assistants. The study …