This study's goal is to investigate the impact of green marketing, service quality, and brand
reputation on brand trust and purchase decisions within the electronics, apparel, and …

This research compares unsupervised learning methods in topic extraction and modeling in
large-scale text corpora. The methods used are Singular Value Decomposition (SVD) and …

This article reviews the role of social media Instagram in the political marketing
communications of the PDI Perjuangan and Gerindra Party ahead of the 2024 Election; the …

Objectives: A research imperative emerged to address the nuanced landscape of perceived
social media scams, with a focal emphasis on the indispensable facet of influencers' …

The purpose of this study is to examine the influence of social media and e-WOM on
purchase intention and brand image in online shops in Indonesia. An empirical study was …

MS Glow for Men hadir sebagai salah satu brand perawatan kulit bagi pria. Ms Glow yaitu
produk skincare dan kosmetik, produk lokal ini banyak diminati oleh semua kalangan …

With the advent of reform and an open economic policy, the tourism domain has undergone
accelerated growth paralleled by an enhancement in people's standard of living. The …

The Covid-19 pandemic has caused various behavioral changes in society, especially in
business. People's consumption behavior has shifted to the consumption of daily necessities …

Tujuan dari penelitian yaitu menguji pengaruh electronic word of mouth (eWOM) terhadap
niat beli dalam produk skincare SKINTIFIC, serta menginvestigasi peran kepercayaan …

Nike is a leading sports shoe brand that very popular and in high demand in Indonesia.
However, Nike ranks second among the top five footwear brands in the country. This study …