Understanding the factors affecting the use of healthcare technologies is a crucial topic that
has been extensively studied, specifically during the last decade. These factors were studied …

Blockchain technologies have received considerable attention from academia and industry
due to their distinctive characteristics, such as data integrity, security, decentralization, and …

The Metaverse is an immersive virtual universe where users interact with each other using
an avatar. The Metaverse is promised to offer numerous opportunities for many sectors …

To determine the most frequent factors that extended the Unified Theory of Acceptance and
Use of Technology (UTAUT) in the context of Mobile payment (M-payment) adoption, a …

The growing social media use worldwide has encouraged researchers to research on how
and why it is adopted. However, the majority of studies have focused on the individual rather …

Numerous review studies were conducted in the past to understand the applicability of the
technology acceptance model (TAM) in m-learning context by examining several issues …

The study strives to examine how customization (CUS) affects customers' acceptance of m-
commerce applications (MCA) and explore conditions where CUS would strengthen …

Purpose This paper investigated the extent to which the predictive power of the Unified
Theory of Acceptance and Use of Technology 2 (UTAUT2) was robust against cultural …

Purpose Given the acute competition between music-streaming platforms (MSPs), the
purpose of this study is to identify the relational motivators of brand loyalty towards the MSP …

This study reviews the recently published research on the role digital marketing plays on
consumer behavior through three dimensions:(1) mobile apps,(2) social media platforms …