The increase of social media (SM) has led to continuous deviations in how day-to-day entrepreneurial activities can be carried out. Additionally, studies devoted to SM …
The arrival of the era of robots and autonomous machines is undisputable. It is anticipated that the future business environment will be characterized by a variety of intelligent systems …
This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention. Specifically, it examines the relationship between …
Purpose Small and medium-sized enterprises (SMEs) can adopt and use social media (SM) for communicating information with stakeholders with minimal cost. The ability to access and …
Increasing globalization and rapid digitization across industries have led to greater international competition. Furthermore, the emergence of new innovation has created both …
J Wongsansukcharoen - Journal of Retailing and Consumer Services, 2022 - Elsevier
Business uncertainty due to the COVID-19 pandemic has brought financial and banking industries under stress. This study examines brand loyalty (BL) in the Thai banking industry …
In light of the growing role of social media marketing in the success of businesses and its low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the world economy. Information technology plays a vital role in improving the productivity and …
Improvement in social media (SM) platforms and their ability to enable small and medium- sized enterprises (SMEs) to reach a large audience has led to changes in how …