Cooperation or Co-Opetition? Optimal Offline Showroom Partnership for an Online Manufacturer Under Information Asymmetry

H Zhang, X Zhang, B Dan, R Sui - International Journal of …, 2023 - Taylor & Francis
When an online manufacturer suffers from demand reduction and product return caused by
product fit uncertainty, it could display products in a retailer's store to provide the chance for …

How to Retain My Consumers? Investigating Incumbents' Promotional Strategies Upon New Business Entry in the Online-to-Offline Context

L Ta, X Xu, H Dai - International Journal of Electronic Commerce, 2024 - Taylor & Francis
The online-to-offline (O2O) business mode has on-demand features to offer consumers
instant fulfillment from a local store upon their online order. The O2O mode has attracted …

Relationship between social exchanges and financial performance: examining a virtual community sponsored by a cloud provider

Z Shi - International Journal of Electronic Commerce, 2022 - Taylor & Francis
To attract a stream of potential clients and transform them into competent cloud adopters for
sustained growth, cloud providers (CPs) sponsor YouTube virtual communities to build an …

Analysis of Online Platforms' Free Trial Strategies for Digital Content Subscription

L Chen - Journal of Theoretical and Applied Electronic …, 2023 - mdpi.com
Adopting subscription models has become a popular trend in e-commerce. Digital content
platforms often use free trials to attract potential subscribers. However, rigorous research on …

Optimal Software Versioning Strategy Considering Customization and Consumer Deliberation Behavior

W Shu, Z Xiao, R Zhang, Q Cao - Journal of Theoretical and Applied …, 2023 - mdpi.com
This study investigates the optimal versioning problem when a monopoly software provider
bears the deliberation cost to help reduce consumer uncertainty about SaaS customization …

Relationships among Dimensions of Information System Success and Benefits of Cloud

WH Stanley - 2021 - search.proquest.com
Despite the many benefits offered by cloud computing's design architecture, there are many
fundamental performance challenges for IT managers to manage cloud infrastructures to …