Determinants of SME's social media marketing adoption: competitive industry as a moderator
G Ali Abbasi, NF Abdul Rahim, H Wu… - Sage …, 2022 - journals.sagepub.com
In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
[PDF][PDF] Determinants of SME's Social Media Marketing Adoption: Competitive Industry as a Moderator
GA Abbasi, NFA Rahim, H Wu, M Iranmanesh… - 2022 - scholar.archive.org
In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
Determinants of SME's Social Media Marketing Adoption: Competitive Industry as a Moderator
G Ali Abbasi, NF Abdul Rahim, H Wu, M Iranmanesh… - 2022 - ro.ecu.edu.au
In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
Determinants of SME’ s Social Media Marketing Adoption: Competitive Industry as a Moderator
GA Abbasi, NFA Rahim, H Wu, M Iranmanesh… - SAGE …, 2022 - ideas.repec.org
In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
Determinants of SME's Social Media Marketing Adoption: Competitive Industry as a Moderator.
G Ali Abbasi, NF Abdul Rahim, H Wu… - SAGE …, 2022 - search.ebscohost.com
In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
[PDF][PDF] Determinants of SME's Social Media Marketing Adoption: Competitive Industry as a Moderator
GA Abbasi, NFA Rahim, H Wu, M Iranmanesh… - 2022 - researchgate.net
In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
Determinants of SME’ s Social Media Marketing Adoption: Competitive Industry as a Moderator
GA Abbasi, NFA Rahim, H Wu, M Iranmanesh… - SAGE …, 2022 - econpapers.repec.org
In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …