Exploring country differences in the adoption of mobile payment service: the surprising robustness of the UTAUT2 model
Z Wu, Y Liu - International Journal of Bank Marketing, 2023 - emerald.com
Purpose This paper investigated the extent to which the predictive power of the Unified
Theory of Acceptance and Use of Technology 2 (UTAUT2) was robust against cultural …
Theory of Acceptance and Use of Technology 2 (UTAUT2) was robust against cultural …
[PDF][PDF] Exploring country differences in the adoption of mobile payment service: the surprising robustness of the UTAUT2 model
Z Wu, Y Liu - Marketing, 2023 - academia.edu
Purpose–This paper investigated the extent to which the predictive power of the Unified
Theory of Acceptance and Use of Technology 2 (UTAUT2) was robust against cultural …
Theory of Acceptance and Use of Technology 2 (UTAUT2) was robust against cultural …
Exploring country differences in the adoption of mobile payment service: the surprising robustness of the UTAUT2 model
Z Wu, Y Liu - The International Journal of Bank Marketing, 2022 - ingentaconnect.com
PurposeThis paper investigated the extent to which the predictive power of the Unified
Theory of Acceptance and Use of Technology 2 (UTAUT2) was robust against cultural …
Theory of Acceptance and Use of Technology 2 (UTAUT2) was robust against cultural …