Social media adoption and its impact on firm performance: the case of the UAE

SZ Ahmad, AR Abu Bakar, N Ahmad - International Journal of …, 2019 - emerald.com
Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

Social media adoption and its impact on firm performance: the case of the UAE

SZ Ahmad, AR Abu Bakar… - International Journal of …, 2018 - ingentaconnect.com
Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

[PDF][PDF] Social media adoption and its impact on firm performance: the case of the UAE

ARA Bakar, N Ahmad - dspace.adu.ac.ae
Purpose–Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

Social media adoption and its impact on firm performance: the case of the UAE

SZ Ahmad, ARA Bakar… - International Journal of …, 2019 - nchr.elsevierpure.com
Purpose: Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

[PDF][PDF] Social media adoption and its impact on firm performance: the case of the UAE

SZ Ahmad, ARA Bakar, N Ahmad - researchgate.net
Purpose–Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

Social media adoption and its impact on firm performance: the case of the UAE

SZ Ahmad, AR Abu Bakar… - International Journal of …, 2019 - ingentaconnect.com
Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …