An analysis of promotional programs for cloud computing: Coupons or free trials?
Y Liu, S Li - International Journal of Electronic Commerce, 2019 - Taylor & Francis
Offering promotional programs is a common strategy for firms to induce consumers to make
purchases. This paper investigates promotional programs in the market of cloud computing …
purchases. This paper investigates promotional programs in the market of cloud computing …
[PDF][PDF] An Analysis of Promotional Programs for Cloud Computing: Coupons or Free Trials?
Y Liu, S Li - International Journal of Electronic Commerce, 2019 - drive.google.com
Offering promotional programs is a common strategy for firms to induce consumers to make
purchases. This paper investigates promotional programs in the market of cloud computing …
purchases. This paper investigates promotional programs in the market of cloud computing …
An Analysis of Promotional Programs for Cloud Computing: Coupons or Free Trials?
Y Liu, S Li - International Journal of Electronic Commerce, 2019 - search.ebscohost.com
Offering promotional programs is a common strategy for firms to induce consumers to make
purchases. This paper investigates promotional programs in the market of cloud computing …
purchases. This paper investigates promotional programs in the market of cloud computing …