The objective of this study is to examine and analyze the influence of consumer purchasing
decisions in digital era by considering the influence of social media marketing, e-service …

The purpose of this study is to analyze the influence of digital marketing, word of mouth, and
service quality on purchasing decisions through a quantitative questionnaire using an …

The study aims to determine the effect of social media marketing on purchase decisions
moderated by product quality at McDonald's/McD. This research is considered as causal …

The development of technology and the internet encourages changes in consumer
behaviour, where currently the majority of consumers in Indonesia often shop online through …

This research analyzes how marketing through electronic media, marketing through social
media, and purchasing decisions on e-commerce sites; testing whether marketing through …

With the rapid improvement of modern technology, the trend of how consumer purchase has
been changed. Businesses are adopting digital marketing instead of conventional means of …

During the COVID-19 pandemic, there was an increase in e-commerce transactions. In
2020, there was an increase in the nominal e-commerce transactions by 29.6% from IDR …

In order to investigate the impact of digital marketing, service quality, and product on
purchasing decisions at PT. Alunicorn, 249 people were questioned. Customer satisfaction …

The main objective of this research was to analyze the influence of digital marketing on
purchasing decisions. The research was guided by specific aims; to evaluate numerous …

Digital marketing is the promotion of a product or buying and selling behavior through
electronics and the Internet. From this perspective, this study was conducted to find out the …