Social media and SMEs' performance in developing countries: Effects of technological-organizational-environmental factors on the adoption of social media
Increasing globalization and rapid digitization across industries have led to greater
international competition. Furthermore, the emergence of new innovation has created both …
international competition. Furthermore, the emergence of new innovation has created both …
Effects of technological, organizational, and environmental factors on social media adoption
Electronic commerce is becoming a significant hub for sourcing products/services which
helps organizations to connect with potential customers and gain competitive advantages …
helps organizations to connect with potential customers and gain competitive advantages …
Social media adoption and its impact on firm performance: the case of the UAE
Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …
can communicate information and respond to competitors with minimal cost. The ability to …
A mediated model on the adoption of social media and SMEs' performance in developing countries
Purpose Small and medium-sized enterprises (SMEs) can adopt and use social media (SM)
for communicating information with stakeholders with minimal cost. The ability to access and …
for communicating information with stakeholders with minimal cost. The ability to access and …
Exploring social media adoption in small and medium enterprises in Iraq: Pivotal role of social media network capability and customer involvement
ABSTRACT Small and Medium-sized Enterprises (SMEs) can communicate with their
consumers and provide them with relevant information on cost-effective goods or services …
consumers and provide them with relevant information on cost-effective goods or services …
Understanding social media adoption in SMEs: Empirical evidence from the United Arab Emirates
A AlSharji, SZ Ahmad, AR Abu Bakar - Journal of Entrepreneurship in …, 2018 - emerald.com
Purpose This paper aims to investigate the key drivers of social media adoption intention by
small-and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi …
small-and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi …
SME social media use: A study of predictive factors in the United Arab Emirates
AR Abu Bakar, SZ Ahmad… - Global Business and …, 2019 - Wiley Online Library
Considerable research has been conducted on social media, yet the determinants of their
adoption by organizations, especially small and medium‐size enterprises (SMEs), remain …
adoption by organizations, especially small and medium‐size enterprises (SMEs), remain …
[PDF][PDF] Factors influencing social media adoption among smes during Covid-19 crisis
Social media is considered a dominant platform for ensuring business success and survival,
especially in the case of small and medium enterprises businesses (SMEs). It offers many …
especially in the case of small and medium enterprises businesses (SMEs). It offers many …
Social media adoption in smes sustainability: evidence from an emerging economy
Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …
Given this, small and medium enterprises (SMEs) are leveraging this to give their …
Examining the factors affecting sme performance: the mediating role of social media adoption
Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …
world economy. Information technology plays a vital role in improving the productivity and …