The research analysis of the study was to determine the influence of Social Media
Marketing, Service Quality, and eWOM on Purchase Intention (Black Sweet Coffee Shop) …

This study attempts to investigate whether Social Media Marketing Activity (SMMA) carried
out by companies/brands have a positive impact on their brand equity, e-WOM distribution …

Starbucks Indonesia is a global coffee company has been able to manage its strong
presence in the retail coffee industry. However, the burgeoning independent coffee shops in …

The aim of this research is to examine the interaction among social media marketing, trust,
brand image, and purchase intention variables among consumers of Go-JEK Indonesia. A …

This research examines how social media marketing affects brand image, brand trust, and
purchase intention in the context of beauty centers in Jordan. The study presents a model …

This research examines the relationship between social media marketing activities and
purchase intention mediated by trust and brand image to confirm the constructs with …

This study aims to analyze the effect of social media marketing and electronic word of mouth
on purchase intention through brand image. Methods This research is a quantitative …

Pupose: This study aims to analyze the effect of social media marketing, brand image, and
brand trust on the purchase intention of Somethinc skincare products in Surabaya. These …

The purpose of this study was to analyze the relationship between Social Media Marketing
and Brand Image, Social Media Marketing relationship and Purchase Intention, Brand Image …

This study aims to analyze the influence of elements of social media marketing activity on
consumer engagement and brand knowledge including brand awareness and image. This …