The main aim of this research was to shed light on the influence of social media campaigns
on consumers' attitudes toward green tourism, aligning with sustainable consumer behavior …

This research aims to examine consumers' green product purchasing intentions and
observe how social media marketing (SMM) and social media usage (SMU) actively …

New technologies have opened up opportunities for environmentally-friendly companies to
reach out to consumers and promote sustainable products. However, there has been limited …

Promoting green consumption is one of the most important ways to realize energy savings
and emission reductions. Based on the perspective of green communication, this study …

Purpose The purpose of this paper is to observe consumers' attitudes toward and intentions
to purchase green products on social media and to explore the relationships among social …

The research investigates how social media persuasion affects green purchasing behavior
through gain, hedonic, normative goal frames, environmental attitude, and ecological …

The last century's industrial and technological development has led to the growth of
environmental problems such as global warming, climate changes, water, air, and ground …

Nowadays, green consumerism is a global trend in the era of the 21st century, prompting
businesses to become more environmentally conscious and to build a robust green product …

The study investigated the impact of social media marketing activities on green consumption
intention. The study used the survey method to describe this impact in five countries (Brazil …

Purpose Given that many consumers are skeptical about environmentally based advertising
campaigns, the purpose of this study is to propose an optimized message strategy to …