In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …

Social media marketing usage and adoption as a new communication tools by organization
and SMEs is increasingly globally and offers unique opportunities for small and medium …

Electronic commerce is becoming a significant hub for sourcing products/services which
helps organizations to connect with potential customers and gain competitive advantages …

Increasing globalization and rapid digitization across industries have led to greater
international competition. Furthermore, the emergence of new innovation has created both …

ABSTRACT Small and Medium-sized Enterprises (SMEs) can communicate with their
consumers and provide them with relevant information on cost-effective goods or services …

Increasingly firms are looking to use social media to connect with different stakeholders as
plans on building presence on such platforms are becoming part of top-level strategy. The …

This paper aims to investigate the effectiveness of Social Media Marketing (SMM) practices
to organizational performance, which focuses on Malaysian Small and Medium Enterprises …

Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

The notable contribution of small and medium enterprises (SMEs) in the development of
socio-economics has been very encouraging in terms of its GDP contribution and …

Considerable research has been conducted on social media, yet the determinants of their
adoption by organizations, especially small and medium‐size enterprises (SMEs), remain …