Live streaming e-commerce is a novel type of shopping that induces widespread instances
of emotional, impulse buying behavior: immediate purchases driven by strong emotional …

Purpose Considering the rapid adoption of social media among consumers and
organizations, this study intends to examine the impact of online bundle promotions and …

Livestreaming e-commerce has emerged as a highly profitable e-commerce that has
revolutionized the retail industry, especially during the COVID-19 pandemic. However …

As an emerging mode of online shopping, live streaming shopping has the characteristics of
high interactivity. Live streaming shopping has achieved many positive results, but it leads to …

The purpose of this study is to investigate (1) if online celebrities can directly emotionally
influence consumers, and (2) if the other audiences of the same livestream can indirectly …

The rapid popularity of live streaming promotes the emergence of a new business model
known as live streaming commerce. Due to high interactivity and rich-sensory stimuli, live …

Online impulse buying has become an epidemic as a result of advances in information
technology and e-commerce. Considerable efforts have been devoted to identifying the …

With the proliferation of live streaming, there is evidence that online impulse buying is
becoming an emerging phenomenon. Although many studies have investigated impulse …

As the online shopping industry grows, more and more consumers are engaging in online
impulse purchases. However, very few studies have explored the underlying causes behind …

With the deep popularity of mobile Internet, the “eyeball economy” is more active than ever.
Driven by powerful modern media, livestreaming, as a new form of attracting public attention …