The lack of technology acceptance strategy is one of the fundamental causes of failures
observed in Digital Transformation (DT). Hence this paper investigates the implications of …

The advent of the global pandemic has accelerated the growing need for product and
service transformation, highlighting the emerging importance of technology and creating the …

COVID-19 pandemic expedites the development of digital technologies to tackle the spread
of the virus. Several digital interventions have been deployed to reduce the catastrophic …

Purpose This study used an integrated framework that incorporates the technology
acceptance model (TAM)(Davis, 1989), the theory of planned behavior (TPB)(Ajzen, 1991) …

Organisations worldwide are facing a market pressures which are forcing them to undertake
digital transformation projects or initiatives. This research study set out to explore this in …

Purpose The study examines the key drivers of the adoption of disruptive technologies (DTs)
in the digital supply chain (DSC) in developing nations. Design/methodology/approach The …

This study aims to review and synthesise the contributions of disruptive digital technologies
to hotel performance. A sample of 3,914 articles was extracted from the Web of Science and …

Technology is an important strategic asset for hospitality organizations to improve
organizational performance and strategic competitiveness. However, adoption and diffusion …

Digital transformation processes help integrate digital technologies across all the
departments of organizations, as well as to adopt digital technology rapidly in an …

Rapid technology development has greatly changed the hotel structure in operation or
customer relationship management. Most previous studies simply employed either the …