The authors present a phenomenological investigation of luxury brand consumption patterns
as revealed through female consumers' descriptions of their lived experiences with various …

Purpose Given the unclear lines between traditional and newly emerged luxury, this
research aims to explore which luxury consumption values are important to young …

Luxury branding has received much attention from marketing and consumer research
scholars. Yet, research into how consumers themselves shape luxury brand meanings is …

In view of the dynamic growth in the luxury market and the availability of luxury goods to a
wider range of consumers, the luxury market has transformed from its traditional …

How is luxury conceived in a modern and changing world? While luxury is a well-
researched area in the domain of consumer goods, research on more consumer-focused …

Purpose The purpose of this study was to explore what luxury represents to contemporary
consumers in their own life contexts. Design/methodology/approach A mixed-methods …

Despite centuries of criticisms of luxury, the sector continues to grow, rapidly, globally, and
especially in countries that previously lacked any such market. Structural changes in the …

Exploring the elements that constitute the perceived luxuriousness of a brand, this book
addresses the changing definitions of the term 'luxury'in today's world. Taking the approach …

Purpose–The purpose of this paper is to examine the emergence of a global luxury brand
industry and discusses previous conceptualisations of luxury brands. In this endeavour, the …

Purpose The purpose of this paper is to address the following questions: how do consumers
construct meaning around their inconspicuous luxury fashion experiences? What desires do …