Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

Purpose This paper aims to investigate the key drivers of social media adoption intention by
small-and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi …

Electronic commerce is becoming a significant hub for sourcing products/services which
helps organizations to connect with potential customers and gain competitive advantages …

Internet-based social media delivers huge benefits to SMEs. There is, however, little
research into whether SMEs in Gulf Cooperation Council states use it to gain competitive …

ABSTRACT Small and Medium-sized Enterprises (SMEs) can communicate with their
consumers and provide them with relevant information on cost-effective goods or services …

There have been numerous studies on the adoption of social media among individuals as
well as organizations. Nevertheless, most of these studies were conducted in developed …

Increasing globalization and rapid digitization across industries have led to greater
international competition. Furthermore, the emergence of new innovation has created both …

Considerable research has been conducted on social media, yet the determinants of their
adoption by organizations, especially small and medium‐size enterprises (SMEs), remain …

Purpose Small and medium-sized enterprises (SMEs) can adopt and use social media (SM)
for communicating information with stakeholders with minimal cost. The ability to access and …

Despite the recent increase in the adoption and use of social media tools to support firm
operations, very little empirical research focusing on small-and medium-sized enterprises …