Anyone sufficiently motivated to take an undergraduate or graduate course in this area
should find [in this book] a great deal to intrigue the imagination and stimulate further interest …

The authors explore the implications of considering a brand as representing a category
consisting of its products. They report results of a laboratory experiment in which response …

Classic research on conceptual hierarchies has shown that the interaction between the
human perceiver and objects in the environment specifies one level of abstraction for …

This paper affords a stylized view of individual consumer choice decision-making
appropriate to the study of many marketing decisions. It summarizes issues relating to …

Publisher Summary This chapter discusses that categorization focuses on the issue of
access. Prototype models, exemplar models, and connectionist models are all attempts to …

The relationship between the substitution in use approach to product-market structure and
cognitive accounts of product category structures is investigated in terms of the role of …

Abstract Emotion, anger, fear, love, and similar concepts have so far defied classical
definition. This article summarizes one analysis of emotion concepts from a prototype …

The influence of the prior causal knowledge of Ss on the rate of learning, the categories
formed, and the attributes attended to during learning is explored. Conjunctive concepts are …

We discuss an approach to constructing composite features during the induction of decision
trees. The composite features correspond to m-of-n concepts. There are three goals of this …

A central task underlying many of the activities of attorneys is inferring the legal
consequences of a given set of facts. GREBE (GeneratoR of Exemplar-Based Explanations) …