The authors compare two approaches to conjoint analysis in terms of their ability to predict
shares in a holdout choice task. The traditional approach is represented by three models fit …

Multiattribute market share models (MMSM) using supplier, product, and buyer attributes as
explanatory variables generally use a logit model structure. The literature indicates two …

Judgmei." choices are commonly used in both basic and applied marketing researc. essarch
has cemonstrated, however, that questions framed as choices will not always lead to the …

Discrete choice set experiments have traditionally been analyzed under the assumption that
within subject correlations are zero. In this dissertation, procedures are presented to test the …

An aggregate contextual choice model (ACCM) is presented and 2 alternative error theories
are developed that lead to multinomial maximum likelihood and least-squares estimation …