Is the Japanese marketing system changing? An empirical study
D Rajaratnam, JA McKinney - International business review, 1995 - Elsevier
This paper compare the findings of a survey of US firms operating in Japan in the seventies
with the findings of a similar survey which was conducted in the nineties. Experiences of …
with the findings of a similar survey which was conducted in the nineties. Experiences of …