The article discusses claims that conceptual structure is in some part metaphorical, as
identified by verbal metaphors like LOVE IS A JOURNEY. Two main interpretations of this …

This research investigated how a consumer's cognitive structure for a brand in a given
product category affects the possible transfer of associations to other product categories …

It is proposed that followers' implicit leadership theories for appointed and elected leaders
considered worthy of influence consist of expectations organized around category …

This book has been a long time coming. Its core can be found in my 1984 UC Berkeley
dissertation, but my views on many of the issues treated in that earlier version have evolved …

Many judgment tasks refer to distal entities (eg, risk, value) that cannot be perceived directly
but must be inferred from probabilistic cues. The BIAS model (Brunswikian Induction …

In category construction, participants are commonly asked to sort items into 2 groups.
Although natural categories have a family resemblance (FR) structure, participants rarely …

Color constancy is the perceived stability of the color of objects despite changes in the light
illuminating them. An object's color is considered constant if the current perceived color is …

Drawing from the categorical model of rating scale responses, a typology of rating scale
formats based on scale response language is presented and the effects of the rating scale …

People often classify new instances and then interact with or use them. Seven experiments
showed that such interactions can affect the representation of the category. Equation …

In this article, we consider the impact of the dynamics of consumer preference formation on
the optimal competitive strategy for a second brand entering a market dominated by a …