The price of competitiveness in competitive pricing
DE Griffith, RT Rust - Journal of the Academy of Marketing Science, 1997 - Springer
This study examines how pricing decisions might be improved. We test the hypothesis that
managers have a tendency to overcompete by comparing the performance of managers with …
managers have a tendency to overcompete by comparing the performance of managers with …
Sales Promotions: Prescriptive Definitions and the Managers View
M Farhangmehr, PQ Brito - Proceedings of the 1997 World Marketing …, 1997 - Springer
This study analyses the contrasting perspectives on sales promotion concept between the
prescriptive definitions and the managers' perceptions. The definitions proposed in …
prescriptive definitions and the managers' perceptions. The definitions proposed in …
Book review: Co-opetition
T Clark, JS Armstrong - 1997 - journals.sagepub.com
In this book, Brandenburger and Nalebuff use game theory to develop a set of guidelines
that will" make it easier to explain the reasoning behind a proposed strategy." The games …
that will" make it easier to explain the reasoning behind a proposed strategy." The games …
Review of Co-opetition by Adam M. Brandenburger and Barry J. Nalebuff
JS Armstrong - 1997 - mpra.ub.uni-muenchen.de
In this book, Brandenburger and Nalebuff use game theory to develop a set of guidelines
that will “make it easier to explain the reasoning behind a proposed strategy.” The games …
that will “make it easier to explain the reasoning behind a proposed strategy.” The games …
[图书][B] Competitive Reactions and Conjecture: Issues and Prospects
J Urbany, DB Montgomery - 1997 - researchgate.net
We review recent literature on competitive reactions and strategic thinking and offer several
observations. Evidence is mounting that strategic thinking is an unnatural act, made difficult …
observations. Evidence is mounting that strategic thinking is an unnatural act, made difficult …