This article provides an assessment of the state of the field of marketing strategy research
and the outlook. Using institutional theory, the authors develop an organizing framework to …

As the twenty-first century dawns, marketing is poised for revolutionary changes in its
organizational context, as well as in its relationship with customers. Driven by a dynamic and …

The competitive environment of firms is undergoing a fundamental change. Traditional
markets are being rapidly replaced by networks. This poses major managerial challenges …

During the past three decades, tremendous strides have been made in our understanding of
how firms should organize and manage their channels of distribution. Still, we have barely …

A structural model of business relationship development in a business network context is
formulated and tested on data from the European International Marketing and Purchasing …

This study investigates the strategic role of interfirm relationships through the concept of
strategic integration. Following the conceptual development of strategic integration, the …

The strength of any confirmatory research method depends on two factors. First, the
relationship between theory and method, and, second, how the researcher attends to the …

Relationship marketing research to date has focused for the most part on two sets of issues.
First, what are the benefits of relationship marketing adoption? Second, how are marketing …

We investigate the role of information in the internationalization of small and medium
enterprises (SMEs). Information internalization is fundamentally antecedent to SME …

During the last decades, competence and knowledge have become increasingly focused as
means for increasing the competitiveness of industrial companies. Organizational learning …