Passing the torch: Intergenerational influences as a source of brand equity

ES Moore, WL Wilkie, RJ Lutz - Journal of Marketing, 2002 - journals.sagepub.com
In today's competitive battleground, the concept of brand equity has proved to be an
important source of strategic insights for marketers. However, one potentially valuable …

Socialisation et événements politiques

O Ihl - Revue française de science politique, 2002 - cairn.info
Résumé Si les vecteurs de socialisation qui participent à la formation des systèmes de
représentations politiques ont depuis longtemps été reconnus comme multiples …

[图书][B] Der demokratische Klassenkampf: Zum Zusammenhang von Sozialstruktur und Parteipräferenz

U Kohler - 2002 - books.google.com
Die Studie befasst sich mit den Ursachen des Phänomens des soziostrukturell bedingten
Wahlverhaltens an der Urne, der in den Ausführungen unter dem ideologisch neutralen …

Past and present in transitional voting: electoral choices in post-communist Poland

J Bielasiak, D Blunck - Party Politics, 2002 - journals.sagepub.com
We test three sets of influences linking pre-and post-transition Poland: organizational
affiliations, issue positions and economic assessments each corresponds to a different …

Politische Sozialisation: Gleichaltrigengruppe

H Sünker - … zur politischen Kultur der Bundesrepublik Deutschland, 2002 - Springer
Zusammenfassung Die Frage nach den Prozessen von pS, damit nach wesentlichen
Konstitutionsbedingungen von pK, gehört im Kontext der Kindheits-und Jugendforschung …

[图书][B] The spatial origins of national politics: Place and race in the fragmented metropolis

RC Sauerzopf - 2002 - search.proquest.com
My research begins with the difficulties that political scientists have had in explaining
Americans' inability to support a governing political agenda over the last thirty years. The …

[图书][B] The effect of the competitive balance on congressional incumbents' financial patterns

JD Mycoff - 2002 - search.proquest.com
My purpose is to investigate the fundraising behavior of incumbents as it relates to the
accumulation of cash-on-hand. I ask whether cash-on-hand and fundraising are analytically …

[PDF][PDF] Winning, losing, and political trust across political generations

PJ Camões, SM Mendes - 2002 - repositorium.uminho.pt
Citizens' trust in political institutions is central to the understanding of the way people
behave in a democracy. This paper seeks to contribute to the emerging literature that …

[PDF][PDF] Composition and Political Orientation of the" Center" in Germany

C Kellermann, H Rattinger - Studies and Comments 2, 2002 - Citeseer
The growing share in Germany of voters without firm partisanship is a phenomenon which
has often been analyzed over the last years. Since the beginning of the 1990s a substantial …

[图书][B] Party politics in an era of multiple identities: The Danish Progress Party

EP Klages - 2002 - search.proquest.com
Within established political systems across Western Europe, traditional parties have been
challenged by new actors emerging and disappearing periodically from the political arena …