Traditional measures of the effectiveness of marketing communications suggest a specific
process by which marketing actions influence consumers. This article offers a broader …

Stereotyping is one of the biggest single issues in social psychology, but relatively little is
known about how and why stereotypes form. This is the first book to explore the process of …

Die erste Auflage des Buches entstand zu einem Zeitpunkt, zu dem Allgemeine Psychologie
und kognitive Neurowissenschaften zu verschmelzen begannen. Erkenntnisse aus den …

We address the problem of predicting how people will spontaneously divide into groups a
set of novel items. This is a process akin to perceptual organization. We therefore employ …

Participants generated lists of exemplars from the categories of animals, tools, and fruit, and
their lists were used to determine the relative accessibility of individual exemplars. Measures …

Many psychological studies of categorization and reasoning use undergraduates to make
claims about human conceptualization. Generalizability of findings to other populations is …

Publisher Summary This chapter review research on whether ease of perceptual processing
serves as a basis for familiarity in recognition memory and on criticisms of the role of …

This paper reports on a study designed to investigate psychological factors that affect access
to metalinguistic knowledge in second language (L2) production. Based on previous …

This work is a contextual study of a collection of English colour terms. Here contextual is
used loosely in the sense that the colour terms are not analysed in isolation but in …

Publisher Summary This chapter discusses the categorization and reasoning in relation to
culture and expertise. It focuses on categorization and the use of categories in reasoning …