Publisher Summary This chapter reexamines prototype theory and the evidences with which
it is associated. In general, the way in which prototype structure was demonstrated for a …

Es sabido que en los ùltimos afios se ha producido un importante cambio de orientacién en
la psicologia cientifica. Tras un largo periodo de predominio de la psicologia conductista, se …

Three experiments identify conditions under which a brand scandal spills over and
negatively affects attitudes and beliefs about the product category and about competing …

Cross-cultural comparisons of categorization often confound cultural factors with expertise.
This paper reports four experiments on the conceptual behavior of Native American and …

Recent findings have shown that listeners' region of origin and geographic mobility affect
their perception of dialect-specific properties of speech in vowel identification and dialect …

Stereotypes have been assumed to be long-lasting knowledge structures that persist even in
the face of contrary evidence. However, there is almost no within-participant research …

The purpose of Creating Images and the Psychology of Marketing Communication is to
advance the understanding of the concept of image as it is applied to various areas of …

A common presupposition in the concepts literature is that concepts constitute a singular
natural kind. If, on the contrary, concepts split into more than one kind, this literature needs to …

Eight experiments are reported that investigate the effects of age of acquisition (AoA) and
typicality in three object processing tasks—object naming, object decision, and category …

Der Prozess der Künstlerentwicklung, in dieser Untersuchung als Markenführungsprozess
definiert, wurde anhand eines systemtheoretischen Bezugsrahmens in drei zentrale …