Purpose–The purpose of this paper is to identify the most popular techniques used to rank a
web page highly in Google. Design/methodology/approach–The paper presents the results …

Determining the user intent of Web searches is a difficult problem due to the sparse data
available concerning the searcher. In this paper, we examine a method to determine the …

Detecting query reformulations within a session by a Web searcher is an important area of
research for designing more helpful searching systems and targeting content to particular …

In Information Extraction (IE), processing of named entities in text has traditionally been seen
as a two-step process comprising a flat text span recognition sub-task and an atomic …

It is becoming increasingly important to understand in greater detail how people process
information and make decisions while searching on the World Wide Web. With the …

This paper argues for a clearer conceptualization of media stimuli in experimental research
and identifies 3 issues impeding our understanding of message processing:(a) assumptions …

The predominant business model for Web search engines is sponsored search, which
generates billions in yearly revenue. But are sponsored links providing online consumers …

In this paper, we report results of an investigation into the factors influencing the selection of
sponsored links by e-commerce Web searchers. In this research, 56 participants each …

Metasearch engines are an intuitive method for improving the performance of Web search
by increasing coverage, returning large numbers of results with a focus on relevance, and …

In this research, we investigate three techniques for defining user sessions on Web search
engines. We analyze 2,465,145 interactions from 534,507 Web searchers. We compare …