Adoption of mobile technology in business: a fit‐viability model

TP Liang, CW Huang, YH Yeh, B Lin - Industrial management & data …, 2007 - emerald.com
Purpose–This paper aims to study the adoption of mobile technology in business and its
determinants. A diagnostic tool for proper adoption of mobile technology is developed …

Attitudes towards mobile marketing tools: A study of Turkish consumers

S Barutçu - Journal of Targeting, measurement and Analysis for …, 2007 - Springer
This study analyses the possible significant impacts of mobile phone technology
developments on marketing and determines those target mobile phone users who have the …

Analysis of trust in internet and mobile commerce adoption

DY Cho, HJ Kwon, HY Lee - 2007 40th Annual Hawaii …, 2007 - ieeexplore.ieee.org
Understanding user acceptance of the Internet, especially the intentions to use Internet
commerce and mobile commerce, is important in explaining the fact that these commerce …

Evolution of e-commerce Web sites: A conceptual framework and a longitudinal study

SC Chu, LC Leung, Y Van Hui, W Cheung - Information & Management, 2007 - Elsevier
Before the 1990s, the digital exchange of information between companies was achieved
using electronic data interchange (EDI) and needed agreement between the organizations …

The role of contextual marketing offer in Mobile commerce acceptance: comparison between Mobile Commerce users and nonusers

TM Lee, JK Jun - International Journal of Mobile …, 2007 - inderscienceonline.com
We propose Contextual Perceived Value (CPV) of marketing offer as a new construct that
reflects Mobile Commerce (MC)-specific features. The primary contribution of this research is …

Australian case studies in mobile commerce

J O'Donnell, M Jackson, M Shelly… - Journal of Theoretical and …, 2007 - mdpi.com
Sixteen wireless case studies highlight issues relating to mobile commerce in Australia. The
issues include: the need for a clear business case; difficulty of achieving critical mass and …

Diffusion of mobile commerce application in the market

H Huang, L Liu, J Wang - Second International Conference on …, 2007 - ieeexplore.ieee.org
With the rapid proliferation of mobile devices, mobile commerce is widely considered to be a
driving force for next-generation e-commerce. Mobile commerce application has attracted …

Caips: A context-aware information push service in tourism

T Beer, M Fuchs, W Höpken, J Rasinger… - … technologies in tourism …, 2007 - Springer
A context-aware information push service provides the user with tailored information
regarding her/his actual situation (the actual situation is also referred as context). This paper …

Once Built Well, They Might Come: An Empirical Study of Mobile E-Mail

J Gebauer, MJ Shaw, R Subramanyam - 2007 - papers.ssrn.com
In this exploratory study, we seek to help explain and predict the success of mobile
information systems based on a research model that joins key elements of the theory of task …

The nature of mobile work and the needs for mobile work technology support: A task-technology fit perspective

W Zheng - 2007 - macsphere.mcmaster.ca
The rapid growth in the use of wireless communication and portable devices in recent years
has created a great potential for a variety of mobile work technology support. However, we …