Many practices aimed at cultivating multicultural competence in educational and
organizational settings (eg, exchange programs, diversity education in college, diversity …

The authors apply a classification perspective to (1) examine the extent to which consumers
can identify the correct country of origin (COO) of different brands of consumer durables,(2) …

To make sense of the myriad new and existing products and services in the marketplace,
consumers construct and use categorical representations to classify, interpret, and …

Extensiveness of multicultural experiences and Openness to Experience were used to
predict European American undergraduates' performance on two measures of creative …

We investigate a tool, namely visual art, which enables firms to increase the extendibility of
their brands. Extant research proposes that successful brand extensions depend on …

Features are at the core of many empirical and modeling endeavors in the study of semantic
concepts. This article is concerned with the delineation of features that are important in …

The role of store-to-product category (SPC) congruity on consumers' perception and
attitudes toward private label brands is examined. After an overview of the literature on SPC …

Brand managers are increasingly confronted with the option of licensing their brands when
pursuing brand extensions. Such decisions are typically based on evaluation of the risks …

Consumer learning has been a central construct in models of consumer behavior since at
least the 1960s (eg, Howard & Sheth, 1969; Massy, Montgomery & Morrison, 1970) …

Soon after psychologists began to study creativity in the 1950s, they began to propose
definitions of creativity that would be objective and thus submit to rigorous scientific …