Why do different people give to different causes? We show that the sympathy inherent to a
close relationship with a victim extends to other victims suffering from the same misfortunes …

Environmental events such as natural disasters may influence the public's affective reactions
and decisions. Shortly after the 2004 Tsunami disaster we assessed how affect elicited by …

The Social Psychology of Consumer Behavior brings together the most promising and
theoretically fruitful research developments by internationally renowned scholars, whose …

This chapter examines how the original tenets of the affect-as-information hypothesis can be
extended to explain a wide range of judgment phenomena, especially with respect to …

People who feel unhappy are usually motivated to eliminate this unpleasant affective state.
However, the objective they pursue could be either general (eg, to feel better) or specific (to …

The purpose of this explorative research was to explore the mood of a computer user and
his or her use of keyboard and mouse. Twenty-six users (13 programmers and 13 frequent …

Previous research has indicated that many people often take extra time to consider existing
information. They do so possibly in order to acquire more information, or even to “wait” in the …

Virtual communities (VCs) have emerged as a new form of business model in the electronic
business field. Understanding the motivations behind members' participation is essential for …

The purpose of this study is to investigate the effects of persuasive strategies on perceived
parasocial interactions between the host and viewers in the television home shopping …

Mixed emotions, defined as the experience of having positive and negative emotions
concurrently, can occur in a variety of consumer contexts, ranging from common …