Survival in today's economic climate and competitive retail environment requires more than just low prices and innovative products. To compete effectively, businesses must focus on …
Retailers recognize that greater understanding of customers can enhance customer satisfaction and retail performance. This article seeks to enrich this understanding by …
How Words Mean introduces a new approach to the role of words and other linguistic units in the construction of meaning. It does so by addressing the interaction between non …
The appearance attributes of designed products noted in the literature often reflect what designers themselves perceive in a product design. This present research, however …
The marketing discipline's knowledge about the drivers of service customers' repeat purchase behavior is highly fragmented. This research attempts to overcome that …
C Maienborn - 2009 - tobias-lib.ub.uni-tuebingen.de
The paper develops a new perspective on the semantics and pragmatics of adjectival passives that focuses on their characteristic context dependency. Adjectival passives are …
V Evans - New directions in cognitive linguistics, 2009 - torrossa.com
Semantic representation in LCCM Theory Page 40 Semantic representation in LCCM Theory Vyvyan Evans 1. Introduction In this paper I am concerned with the approach to semantic …
T Gill, J Lei - Marketing Letters, 2009 - Springer
Convergence in the electronics sector has allowed the addition of new functionalities to products (eg, mobile television to a cell phone). It is proposed that the goal congruence of …
GM Fitzsimons, JY Shah - Psychological Science, 2009 - journals.sagepub.com
How do everyday goals shape the way people categorize others in the social environment? Research on social categorization has emphasized the role of feature-based categories …