Realization approaches of customer relationship management–a design science research contribution to support the construction of situational CRM artifacts
A Gericke, T Bucher - Global Perspectives on Design Science Research …, 2010 - Springer
In this paper, customer relationship management (CRM) is focused as one particular field of
application for design science research (DSR). In managerial practice, it can be observed …
application for design science research (DSR). In managerial practice, it can be observed …